I talk a lot about program evaluation with my clients. It’s an important tool for fundraising. It is also a way for you to take a step back and look at whether your program/intervention/project is actually doing what you think it’s doing.
My favorite quote in the following article makes this a must-read: “evaluation is fundamentally about finding the best ways to help nonprofits do their jobs better. And to do that well, evaluators need to listen carefully to the people working on the ground, understand their ambitions and values, and provide data to answer their most pressing questions.”