Sometimes I go looking for inspiration before I write an appeal letter. SOFII this week highlighted the work of Bruce Barton and work for Deerfield Academy. This link takes you to two letters, plus an index of several of his others.
Read them and think about social media. This is social media! There are some terrific nuggets in here that can be massaged for your own communications. These are warm, thoughtful and engaging. It’s about “your” accomplishments and “freedom” to give generously. As much as he uses the first person, everything he writes about is cheering the efforts of the reader.
This is beautiful writing — and successful fundraising.