Make Friends, Not Contacts (Relationships vs. ATMs Part II)


I’m revisiting the theme of how to build strong and lasting relationships with your donors. (See Also .

We’ve all heard that individuals donors give more than foundations and corporations (on a whole, across the country).

The hard part is stewardship: the act of getting to know the people who care about your agency. What do they like? Why are they involved?

The link below is a Lifehacker story written by someone who was working at a startup company. Although it’s not a nonprofit, his lessons still apply (don’t they usually?).

Make Friends, Not Contacts.

  • Make friends with the person next to you, you probably have more in common with them than you think.
  • Realize when someone is trying to help you.
  • Pay attention and respond when someone shows that he or she wants to hang out with you.

Our mailing lists will be richer if we take the time to get to know the people on the lists. One hundred friends are better than 25,000 business cards.


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